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With the advent of digital banner printing, what you can do with vinyl banners has greatly expanded. No longer are you locked into text only phrases like “For Sale” or “Grand Opening.” Now, anything you can imagine, you can put on a outdoor banner.
Just what makes a good banner? There are five key elements that go into the overall design of a banner.
1.Substrate
2.Banner size
3.Letters
4.Contrast
5.Digital graphics
Part 1 — Banner material
Banner material falls into one of three (3) general categories; lightweight, standard and heavyweight. Lightweight banners are generally 10 ounces and are great for indoors and short-term outdoor use. These are great for birthday parties, office celebrations and the like. This banner will not be outdoor durable over any length of time.
Standard weight banners are generally around 13 ounces and are perfect for outdoors. They also work really well indoors if you want to reuse them from season to season. For example Cheap MLB Jerseys US , if you have an annual spring sale, this weight of banner can be used for many years and will look as good for your 5th annual sale as it did during the first one.
Anything 17 ounces and above is considered heavyweight material. It is really only needed in extreme weather conditions.
Part 2 — Banner size
Larger is not always the best option when sizing a banner. You need to keep the size in scale with where you are installing it. Everyone has seen a really small banner mounted on the side of a large wall. That banner is not readable except if you are standing right in front of it. The opposite is just as bad. You want your banner to stand out from the background, not blend into it.
A good rule to go by is that you sould use 1″ of letter height for every 10′ of viewing distance. For example, if your banner is going to be seen from around 100′, then you need letter of no less than 10 inches. You should also look to have about the same amount of white space around each line to make it readable.
Part 3 — Fonts
The fonts that you use are critically important. Your font should be readable yet consistent with your brand image. The absolute worst thing you can do is to use a script font and use all capital letters. This is unreadable at any distance. If you want to employ all caps, be sure to use a sans serif font that is clean and readable. Other than that, feel free to be as creative as you want with fonts. There are some amazing ones out there that can greatly enhance your designs.
Part 4 — Color contrast
The first is font contrast and the second is the contrast of the banner and its background. These are the two contrasts that you need to be aware of.
green on white white on green red on white white on red
These are really good color combinations to use for your fontsbackground colors. You want your words to pop off the page and
