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During the yearlong #7x7UP program, 7UP will provide fans unprecedented aess before, during and after the most anticipated dance music festivals of 2014 with unique experiences and exclusive content. Meanwhile, 7UP will spotlight six "Bubbling UP" DJs and chronicle their journey on how they are being the newest stars of the electronic dance music movent. "I wanted to bee a DJ from the montI first hearddance music and it's bee my life's passion. My goal is to spread the music and are my passion with fellow EDM fans around the globe," says Tisto. "Now with the support of 7UP, we're literally going to light things UP at the best EDM festivals and events ross the U.S." To learn more about how 7UP is amping up EDM in 2014, follow #7x7UP all year at events ross the country and online at 7UPmusic.tumblr.. About 7UP 7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). 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