Forget the stars most likely to copy the Raiders it The success of the Nike Jordan but more focused market segments product mix better at playing boxing more M amp A practice called the idea to expand the market Nike is the key to sustained competitiveness which is a master of domestic enterprises need to making cards hidden way Leverage the use of acquisition Jinjiang City Fujian has 15 towns and one farm 385 villages neighborhood in the land area of only 649 square kilometers of the place but crowded with nearly 30 more than footwear enterprises for their competitive landscape in the next few years what changes will happen that many analysts had forecast made most of whom believe that strengthening their brand building will be their next stage of development focus However their neglected the fact that although each of these shoe companies have their own local market but most of them are small scale low productivity the business sector according to local statistical data with employees 100 to 400 the number of enterprises accounted for 68 29 of the total number across the enterprise less than 100 19 5 400 12 20 more than the total which is what those who have a certain strength of the best companies to acquire targets quot Most of these small businesses were no burden but also healthy financial structure quite a number of business products to and Anta a company like Dell complementary benefits quot the Department of PricewaterhouseCoopers M amp A manager This means that domestic brands if they can implement the horizontal mergers between similar products Horizontalcombinations in addition to selling products and unified procurement of raw materials the implementation of coordinated technology management and technological transformation it can rapidly expand market share to a certain scale advantages and Nike Adidas compete this brand quot from a theoretical point of view is not impossible to achieve this companies such as Anta have some cash flow but they do some after the merger its capacity and market power may not lose in the Nike of China quot says this manager said But most are busy enhancing their brand image of enterprises they are not aware of this 2004 U S Masters in Marketing Milton Kotler visit to Fujian the proposed acquisition of local employers in the domestic small and medium footwear enterprises and foreign distribution network but the answer he got was that quot now we without considering these quot Kotler told the media that difficult to understand after the Chinese company 39 s business ideas As Li Ning The reporter learned is that the listed Li Ning due to a 400 million U S dollars to raise the funds the company had planned to come up with a considerable part of the acquisition but at the time consulting firm Roland Berger has proposed should focus more on continued development of the sports and later accepted the views of senior management and ultimately the funds raised after deduction of expenses with about 2 1 million for retail network expansion and brand promotion and to prepare for a 80 million U S dollars for the purchase and acquisition strategy operation with other international brands in the Chinese market or the management of the concession This market has been looking forward to Li Ning to complete some of the reverse acquisition listing on the Li Ning shortly after came news of the industry the company may buy the domestic market share of second place in the Conway Group Sporting Goods Co company which is also the chairman Li Wei told the media the right to hope and Li Ning the merger and is willing to Holdings by the Li Ning Li Ning but low key final denied this But Li Ning general manager of the Guangzhou branch Zhao Rongguo that mergers and acquisitions are an inevitable trend of Li Ning the can be done from the resource the network is fully optimized to take full advantage of integration but also help improve corporate governance structure quot after a period of time the company will seriously consider a possible takeover of the matter quot he said In fact acquisition strategy the domestic companies who can still learn from Nike as early as in 1988 Nike started the acquisition process Production in that year bought the Recreation gentleman shoes ColeHaan company manufacturer of the 1995 merger skates Bauer company 2002 acquisition of skateboards and clothing manufacturers HurleyInternational companies and the 2004 acquisition of athletic footwear maker Converse company Nike has become a sporting goods products multinational companies face the most extensive product line of the longest period and these products to bring good returns Nike Knight later admitted that the acquisition is the best way to suppress rivals Now Nike 39 s business structure ColeHaan shoes has achieved sales of around 3 billion U S dollars as one of Nike 39 s future engine of growth while the original Nike bought the company spent only 80 million U S dollars Bauer and HurleyInternational Although the company still has not become the core Nike business but Knight has said that the future will focus on training their own market The Converse company before the acquisition its sales have been declining but the acquisition the contrary they appeared in 25 growth quot The whole the acquisition of Nike 39 s strategy is to seek in Author's Resource Box The e-commerce company in China offers quality products such as Handheld Gps Navigation System nike air max 1 comprar , China Mobile Internet Device, and more. 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