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Pitfalls of a software-approach to SEO Suppose you find all the parameters needed to rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1. Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed! It won’t take long until Google finds out that “somebody broke the code” of the spiders. The spiders will be updated to give quality results to the visitors! This means you need to get an upgrade of your SEO software approach… : you are running after the facts in stead of above the facts. How to be ranked number 1? You rank number 1 because you deserve it. In spider logic this still means: - your page talks about the keyword you are optimizing for - you page has lots of incoming links about the keyword you are optimizing for. This is what ranking number 1 should be about. But my SEO software is really up to date, or is it not? 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